This step-by-step guide covers everything from keyword strategy and ad copywriting to tracking, optimization, and scaling — with a free checklist included.

Google Ads now offers generative AI tools to help advertisers build entire campaigns faster. From smart headlines to image generation, here’s how to use them.

Google is infusing Performance Max with Gemini — its most advanced AI model — allowing marketers to generate smarter headlines, visuals, and more at scale.